CRM, Ad Sales, E-Commerce & Logistics, Delegate Management and more

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    Best Publishers Software Platform 2023


    Our products help publishers to manage their business more efficiently, allowing staff to focus on the activities that matter by automating tedious and repetitive tasks. Cherry-pick the features that meet your specific needs and we'll do the rest. Add more if you wish, as you grow. We pride ourselves on delivering software solutions that are intuitive and easy to use. Accessed via a web-browser, there's no requirement for any specialist IT knowledge or equipment. Behind the scenes, our systems are professionally managed and we guarantee their availability. The solutions we deliver are backed by full UK support and training services. Our project management team co-ordinates any migration required, minimising risk and easing adoption. Our pricing is competitive, cost-effective, and transparent with no hidden extras. We charge a one off set-up fee, which varies depending on the client's requirements, and a recurring monthly fee starting at £40/month/user, min. 5 users. Come and join the hundreds of users we help with closing £10million worth of advertising bookings each month. Contact us now to discuss your needs on 0800 862 0427 or sales@theEngineShed.com

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    "Pulse has vastly cut down on debts from customers who didn't believe they had ordered or who weren't clear when. It has simplified supervision of staff activity and calculating commissions based on sales. Because it works on any browser, we were able to work from home via a mobile phone or tablet when necessary" .

    EW, Accounts Assistant

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    Pulse Publisher

    At a glance

    • Advertising sales
    • Campaign management
    • Production workflow, flatplanning and automated copy chasing
    • Electronic Invoicing
    • Integrates with a wide variety of accounts systems
    • CRM and marketing related activities managed
      through a single customer view
    • Comprehensive and flexible dashboards, reporting and performance management

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    Pulse Commerce

    At a glance

    • Fully customisable on-line shopping experience
    • Support for physical and digital product sales
    • Publisher-specific capabilities include support for back-issue sales, free trials, subscription sales and renewals
    • Loyalty rewards, cross selling and special offers
    • Optional warehouse logistics management
    • Full CRM and telesales integration

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    Pulse Events

    Ideal for co-ordinating Awards Dinners and Conferences

    • Delegate booking
    • Table planning
    • Speaker management
    • Exhibition stand sales and promotional sales
    • Optional support for on-line awards submissions

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    Pulse Subscriptions and Circulation Manager

    At a glance

    • ABC compliant circulation management
    • Full customer communications management
    • Fulfilment list generation
    • On-line self service for initial sign up and renewal
    • Support for wide range of online payment processors; direct debit capabilities
    • Support for promotional items such as whitepaper downloads
    • Optional third party integration with content providers such as Yudu, Magazine Cloner & PugPig
    • Optional paywall or premium content management on your own CMS

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    Sales Analysis & Measurement

    What doesn’t get measured doesn’t get done - you’ve got to measure processes and people, these things don’t just measure themselves.


    The Engine Shed understands that every publishing business is different, that its KPIs are determined by its specific offering and vision. However, our software has the flexibility to work with your needs.


    Whatever your goals, getting into detail beyond financials is essential to drive growth and your most valuable resource is to generate insights from your own sales data, trends, and metrics.

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    Training and Support

    We know how frustrating technical issues can be for end-users. We offer a dedicated, UK based, email and phone support service, staffed by experts with an intimate knowledge of our products, at no additional cost.


    Our trainers are available to provide individual or group training tailored to the specific needs of your users. We can undertake group training at your premises, or if more convenient, off-site. We offer one-to-one training in person, or remotely, via web-conference, which can be particularly cost effective for home-workers.


    We also offer regular on-line training sessions for new users, and provide regular in-depth webinars on specific product areas. The webinar back-catalogue is also available via our catch up service.

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    What Publishers Want next? - The Engine Shed Customer Survey


    The Engine Shed has spoken to publishers about their business challenges and opportunities in particular focusing on software.

    Some highlights from our report are;
    - Publishers are more likely than last year to report their business is growing
    - Over 65% of publishers we spoke to have podcasts as part of their offer
    - Publishers do not want training on systems, they think they should be intuitive
    - Moving software providers is a big upheaval; most do this less than every 5 yrs - and some not even every 20 yrs!
    - Expansion to other English speaking markets is an opportunity area

    Patrick Lidstone, The Engine Shed Founder;
    "As I said last year, we live for feedback! Our product roadmap is client led, most of the items publishers mentioned are being addressed"

    For a full copy of our survey results

  • Contact us

    Find out more about how we can help your business

    CALL 020 7183 0200 EMAIL sales@theEngineShed.com or complete the form below.

    27 Old Gloucester St
    London WC1N 3AX
    0800 862 0427